ABOUT OUR SPECIALIZATION

The Postgraduate Diploma in Data Journalism, Artificial Intelligence, and Netnographic Research aims to equip journalism professionals and those in related fields with the skills for data handling and mining to produce data-based products (reports, articles, etc.), using artificial intelligence techniques and netnographic research.

Our specific objectives:

• To train students in the use of data analysis tools and techniques, artificial intelligence, and netnographic research applied to journalism, enabling the production of high-quality and accurate reports and analyses.
• To provide an interdisciplinary education that integrates concepts and techniques from different areas, such as statistics, programming, data analysis, qualitative research, and communication.
• To stimulate creativity and critical thinking, encouraging the experimentation with new techniques and approaches in data journalism, artificial intelligence, and netnographic research.
• To prepare students to handle ethical and responsible issues in data and information use, enabling them to deal with sensitive and complex data collection and analysis issues.
• To develop teamwork and collaboration skills, fostering the exchange of knowledge and experiences among students and teachers.
• To promote an international perspective and the exchange of experiences and knowledge with professionals from different countries and cultures, integrating classroom discussions and projects with international practices.
• To contribute to the training of skilled and updated professionals for an increasingly demanding and dynamic market.

Target Audience

Journalists, communication professionals, researchers, data scientists, social media analysts, and those wishing to work in data analysis and interpretation areas. The diploma is also useful for graduates from other fields seeking specialization and a competitive edge in the job market, such as social scientists, geographers, and historians.

Program Design

The Postgraduate Diploma in Data Journalism, Artificial Intelligence, and Netnographic Research is designed around principles that aim to provide a comprehensive and updated education. These include constant updates to keep pace with the latest trends, practical application of classroom knowledge through projects and exercises, and interdisciplinarity that combines diverse concepts and techniques. The program emphasizes creativity, critical thinking, ethics, teamwork, and international perspectives, preparing students for sensitive data handling and fostering global knowledge exchange. In summary, this diploma aims to form professionals equipped to thrive in a dynamic and challenging professional landscape.